M&S – Artisan 3/3

Using pigment paints I created a series of circular textured pieces to be scanned in a incorporated into my packaging design digitally. I used overprinting to add colour to these designs, and eventually created a range of advertisement media to accompany the packaging design.

Tasked with rebranding and relaunching white bread for M&S at three different price points. The Artisan range is aimed at the more discerning customer. The design positions the bread as perhaps a work of art, and an object that gives pleasure through ownership, rather than simply protecting the product.