Know your times – D&AD

This work was created in response to the D&AD New Blood 2019 brief set by The Times and The Sunday Times. Their main objective was to increase online digital subscriptions in 35+ year olds. In a world of fake news, The Times are encouraging their audience to turn away from social media, and subscribe online for unbiased and quality reporting.

Print advertisements encouraging 35+ year old to subscribe to The Times Online digital offering