M&S – Gluten Free 2/3

Packaging, instore, point of sale, accompanying print, and social media advertisement design were all created. The design was kept minimal to ensure the Gluten Free message wasn't lost on the shelf amongst other types of bread. Simple blue and striking photography created some really compelling print advertisements, with a visual pun that both complements the reader and positions the gluten free feature as 'the best thing since sliced bread'

Tasked with rebranding and relaunching white bread for M&S at three different price points. The Gluten Free range is aimed at the health conscious or those intolerant to gluten. Gluten Free is positioned as being 'the best things since sliced bread'