M&S – Sandwich Warrior 1/3

The comic book style packaging, inspired by old batman comics and animations, makes the packaging eye-catching to children, and family friendly. Any customer can become the Sandwich Warrior for that month by submitting their perfect sandwich and an ingredients list to the M&S competition website. The highest voted sandwich wins. Print, instore, point of sale, and online advertisements were all considered and created to accompany the bread packaging.

Tasked with rebranding and relaunching white bread for M&S at three different price points. The Sandwich Warrior campaign targets families with young children, and encourages customers to submit their perfect sandwich recipes for voting in order to become the Sandwich Warrior.